Utility Messaging Works anytime — initiates or re-opens customer conversations outside the 24h window

Send Approved Utility Template Messages

Pick any approved Utility template below. The form and downloadable Excel sheet automatically adapt to that template's exact {{variables}}.

1. Select Utility Template

All approved templates from your WhatsApp Business Account:

APPROVED · UTILITY 9 named variables

System Auto-Fill Variables

Excluded from Excel

These values are automatically injected by our system into every outbound message and do not need to be in your Excel sheet:

{{demurrage}} (₦/day)

{{w_num}} (WhatsApp #)

Auto-injected before sending

2. Bulk Upload Spreadsheet

Drop filled Excel / CSV here

Auto-maps or uses saved mapping for goods_collection

Recipients Dispatch Queue

Preview filled parameters for each customer, send individually, or open their 24h chat thread.

Total: 0 Ready: 0 Sent: 0

No recipients in queue yet

Click "Send / Add Single Customer" above or upload a filled Excel spreadsheet.

WhatsApp Business Management API Checking WABA…

Utility Message Templates Studio

Create new Utility templates (submitted directly to Meta for automated review) and inspect all existing templates on your WhatsApp Business Account.

Create Utility Template

Submits to POST /{WABA_ID}/message_templates

NAMED PARAMS

Quick-Load Cargo Utility Preset

Template Name (lowercase_snake_case) *

Language *

Template Category *

Optional Header Text (max 60 chars)

Body Text (use {{variable_name}}) *

Meta Utility rule: Clearly reference a specific shipment/transaction and do not put a {{variable}} at the very start or very end of the sentence.

Optional Footer (max 60 chars)

Optional Quick-Reply Buttons (comma-separated)

Live Preview (With Sample Values)

Existing Templates on Your WABA

Click "Use Template" on any approved template to send it to one or multiple customers.

Service vs. Utility Messages When a customer messages or replies to your template, a 24-hour Customer Service Window opens. Inside this window you can send free-form Service Messages (text, interactive quick-reply buttons, PDFs, photos). Outside the 24h window, send a Utility Template.

Select a customer conversation

View delivery/read checkmarks on sent Utility templates, track the 24-hour customer service timer, and chat with customers using text, interactive buttons, or attachments.

Quick Replies:

Authorized Admin Users

Revoke access, reset passwords, or promote staff at any time.

User	Role	Status	Last Sign-In	Actions

Meta Developer Portal Configuration

WhatsApp Cloud API Webhook & Account Status

Subscribe to both messages and message_template_status_update under Meta for Developers → WhatsApp → Configuration → Webhook.

Webhook Callback URL

Also reachable via https://marybethcargo.web.app/webhooks/whatsapp.

Active Phone Number Endpoint

https://graph.facebook.com/v25.0/1330789336791167/messages

Verified Name: MARYBETH Cargo · +234 703 585 5938

Marybeth Cargo Admin

Send Approved Utility Template Messages

Fill Parameters for `goods_collection`

1. Select Utility Template

System Auto-Fill Variables

2. Bulk Upload Spreadsheet

Recipients Dispatch Queue

Utility Message Templates Studio

Create Utility Template

Existing Templates on Your WABA

Create Admin Account

Authorized Admin Users

WhatsApp Cloud API Webhook & Account Status

Send Utility Template Message

Map Excel Columns to Utility Template Variables

Marybeth Cargo Admin

Send Approved Utility Template Messages

Fill Parameters for goods_collection

1. Select Utility Template

System Auto-Fill Variables

2. Bulk Upload Spreadsheet

Recipients Dispatch Queue

Utility Message Templates Studio

Create Utility Template

Existing Templates on Your WABA

Create Admin Account

Authorized Admin Users

WhatsApp Cloud API Webhook & Account Status

Send Utility Template Message

Map Excel Columns to Utility Template Variables

Fill Parameters for `goods_collection`